Proactive Marketing Campaign
San Antonio is the city with the most hailstorms in the U.S. each year and a roofing company in the city wants to grow its market share.
Target Specific Potential Customers
Using a rented mailing list on the Mailfold platform, the roofing company sends advertising postcards to potential customers several days before a forecasted hailstorm. With Mailfold, the roofing company is able to target prospective customers living in certain zip codes.
Targeted mailers increase customer conversion
Once the hailstorm occurs and damages roofs across the city, homeowners already have the roofing company’s info